An Executive Director's point of view

 

June 10, 2017: Too much technology?

Category: Technology
Posted by: David M Patt
See what these folks have to say about that.

April 10, 2017: Webinar tips

Category: Technology
Posted by: David M Patt

February 08, 2017: No guessing

Category: Technology
Posted by: David M Patt
I clicked the link I was sent to access a webinar, but instead of being taken to the presentation page, it brought me to the registration page. I was already registered.

I clicked every link in every message I had received and finally found the connection at, "click here for webinar materials."

A drop down menu then led me to the webinar.

When issuing instructions to members, customers, users, or anybody else, don't make them guess how to find something.

Tell them what to click and label it accurately.

January 09, 2017: Tech ed

Category: Technology
Posted by: David M Patt
Employees need to know a lot about technology, but they don't need to know everything.

Just as an automobile driver is not an auto mechanic, a computer user doesn't need to be a computer mechanic.

But there are things they should know. So, tell them what those things are.

1. Periodically conduct a general technology learning session for your employees, to help them feel comfortable with technology (not all of them are) and to become familiar with tools and tricks they may not normally employ.

Even regular tech users can benefit, as many may be able to fill in the gaps in their knowledge.

Folks can learn how to do "quick fixes," understand error messages, deal with viruses, and handle power problems.

2. Routinely conduct a session tailored to the needs of users in your organization. It's not just a software tutorial. It should also be a problem-solving session so employees will know when and how to troubleshoot themselves and when an IT expert should be called in to help.

Technology changes constantly and there will always be something new to share with employees. So help keep them ahead of the curve and incorporate technology education into your operations all year long.

June 22, 2016: Digital technology

Category: Technology
Posted by: David M Patt
"The assumption that people born after a certain year simply 'get' technology (and therefore don't need formal instruction or guidance) is fundamentally flawed..." says Courtney Hunt of The Denovati Group.

Here's what she says about that and about some other issues regarding digital literacy.

March 25, 2016: It's all about choices

Category: Technology
Posted by: David M Patt
Everybody is not dumping print and switching to electronic.

People are not all abandoning desktops and laptops and using tablets and smartphones instead.

They are not making all of their purchases online.

Folks are simply doing what's easiest, most convenient, most timely, or most effective, depending on what their situation calls for at any particular moment.

They have choices that did not always exist and they are taking advantage of them.

So, don't rush to shift from "old" ways of doing things to "new" ways.

Keep both. People like having choices, so give them choices.

March 17, 2016: Bandwidth

Category: Technology
Posted by: David M Patt
Here are some technology tips for meeting planners. (flip to page 20 on the linked document)

March 10, 2016: Ad blockers

Category: Technology
Posted by: David M Patt
The advertising and publishing communities are concerned about how their activities are impacted by ad blockers. And, of course, they are seriously discussing the matter as if the issue required a lot of analysis.

Well, I think the issue is simple.

People don't want to be forced to view or listen to ads.

They don't want their screens to be blocked by popups while they are reading. They don't want to be forced to listen to audio that suddenly blares without warning. They don't want their online activities to be hijacked by advertisers.

If advertisers adopted a more passive, deferential strategy to hawk their wares, people might be less inclined to block the invasive ads that commandeer their digital space.

February 17, 2016: Opens aren't enough

Category: Technology
Posted by: David M Patt
When people react to a Tweet, they may already have received a direct mail piece, opened an e-blast, and read a social media posting. The Tweet, all by itself, did not generate the response.

When people register online for events, they may have been prompted by a printed piece.

And when people open anything online, they may simply view it and then delete it.

It's not enough to know what kinds of messages are opened and on what types of devices. It's also important to know if people acted on those messages.

January 22, 2016: Smart tech

Category: Technology
Posted by: David M Patt
You don't have to know how to write code to be technologically literate. But you should know how various programs and gadgets can help you, even if you decide not to use them.

Don't avoid this stuff because of the silly things you observe other people doing. The tech is fine. The users aren't.

I don't need to know that a person baked a dozen cookies today, or that he is playing Angry Birds right now, or that she is thinking of going for a swim in the hotel where she just checked in.

I really don't need to see a picture of what somebody is cooking for dinner, or view a colleague sitting at a desk, staring at a computer (and not at me) while delivering a webinar, or access my work files while attending a wedding.

And there is absolutely no need for me to check my email while waiting for the car in front of me to back into a parking space.

But I do need to know that my flight was canceled, or that a meeting location was changed, or that I have to respond to a family emergency.

It may be helpful for me to view a picture of a sign, brochure, or food product so I can do a better job at whatever I'm doing at the moment, or look you in the eye while conversing from a far-off city, or retrieve a file while attending an educational conference.

So, learn as much as possible about what technology can do for you. Then decide if you want to use any of it.
 
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