Today I received the worst robocall ever.

It's election day in my town, and three candidates are competing for two spots on the Park District Board.

The caller spoke with a strained voice, sounding as if the mere act of speaking was painful. He urged me to vote for two of the candidates. At the end of the call, a child screamed, "Vote for my mommy!"

It was the most unprofessional communication I've ever received in a political campaign.

When speaking, writing, filming, drawing, or doing anything else to communicate with others, put yourself in your recipients' shoes and determine how they will react to your dispatch. Then craft the most positive message possible.

Whoever concocted today's call does not appear to have done that.