Researchers claim that Millennials rely on personal references for services while Boomers respond to advertising appeals.

Well, Boomers have relied on personal references for a lot of services for a very long time.

Doctors, dentists, physical therapists, lawyers, plumbers, electricians, painters, auto mechanics, landscaping companies, contractors, tailors, cleaners, restaurants, ice cream parlors, and lots of other businesses.

Reliance on personal references is not a new trend.