If your association is planning to roll out new webinars, consider offering them for free, no matter how valuable you think they are.

A slew of quality webinar education is available for free, from companies soliciting clients and from not-for-profits hawking products.

Your members can get a lot of knowledge and information from other places without paying anything.

So, don't lose them to competitors. Give them free stuff. You can charge non-members a free - that may induce them to join.

But don't make your members pay. They're already forking over dough for dues. They'll really appreciate free webinars and they'll be glad they aren't being nickeled and dimed for extra services.