February 04, 2010: No additional fees
Category: Marketing
Posted by: David M Patt
How would you feel about paying an extra twenty cents to get pickles placed on your hamburger?
That's just one of the many bizarre fees reported by consumers to the Chicago Tribune. Association executives offered some other outrageous fees.
Instead of nickel-and-diming people, companies might have better luck advertising, "No additional fees."
Even if the cost of a product or service was higher than that of a competitor, customers wouldn't have to worry about surprises on their bills.
The same principle would work for association membership and programs. Set a price that takes into account all of your costs.
If the product or service has value, consumers (and members) will pay. Especially if they know that you've quoted the final price and that other fees won't be added...and added...and added.
That's just one of the many bizarre fees reported by consumers to the Chicago Tribune. Association executives offered some other outrageous fees.
Instead of nickel-and-diming people, companies might have better luck advertising, "No additional fees."
Even if the cost of a product or service was higher than that of a competitor, customers wouldn't have to worry about surprises on their bills.
The same principle would work for association membership and programs. Set a price that takes into account all of your costs.
If the product or service has value, consumers (and members) will pay. Especially if they know that you've quoted the final price and that other fees won't be added...and added...and added.
